Search Engine Marketing
If you haven’t included SEM in your business strategy, it’s time to reconsider your online marketing approach. SEM empowers you to select precise and compelling keywords for your website, enhancing your ability to attract essential traffic.
Google Ads for search DOMINATION
Being a certified Google Ads Agency , we help you appear in all essential google platforms so that you can connect with your potential customers and create awareness regarding your business. Our Google Ads services include Google Search Ads, Google Shopping Ads, Google Display Ads, Google Remarketing, YouTube Ads, and Google My Business (GMB).
PAY PER CLICK MARKETING EXPERT IN DUBAI
PPC Marketing, or Pay-Per-Click, drives website traffic effectively by placing sponsored ads at the top of search engine results, such as Google AdWords. When users click on these ads, they're directed to your site, making PPC a powerful tool for targeted traffic generation.
Our Process
COMPETITOR RESEARCH AND ANALYSIS
Competitor analysis is crucial for PPC success. By evaluating rivals' keyword usage, ad strategies, and landing pages, we craft optimal campaigns.
AUDIENCE RESEARCH
Audience research is key for PPC marketing success. It helps target specific campaigns, driving more conversions and revenue.
IDENTIFY RIGHT KEYWORDS
Next, we identify keywords matching user queries to target the right audience. This systematic approach increases the chance of users discovering your website.
CREATE PPC CAMPAIGN
Our PPC campaign maximizes traffic through competitor analysis, audience research, budget optimization, targeted keywords, and adherence to Google updates.
START PPC CAMPAIGN
Set goals, choose placements and keywords, define budget, craft ads with compelling headlines, and bid strategically on keywords for PPC success.
MONITOR AND OPTIMIZE CAMPAIGN
Monitoring PPC ensures marketing goals are met. Analytics track website activity, ad performance, and cost per conversion for optimization.
CAMPAIGN REPORT AND ANALYSIS
Zoriaq's PPC report provides comprehensive analysis of the current campaign, assessing goal achievement and overall performance for optimization.
SEO vs. SEM
Search Engine Optimization vs Search Engine Marketing
SEO and SEM are distinct yet related digital marketing strategies.
SEO focuses on improving organic visibility on search engines by optimizing content, employing techniques like on-page and off-page SEO, targeting keywords, and ensuring site navigation.
SEM involves paying to appear alongside organic search results, typically through bidding on platforms like Google Search.
While SEM offers quick visibility, it requires careful strategy and ongoing optimization for conversions. Collaborating with a reputable Dubai SEO agency can enhance SEM efforts and boost conversions.